Twist Frozen Yogurt Opens at University Pointe

Frozen yogurt, or “fro-yo” as it has been dubbed, has arrived in Edwardsville with the opening of Twist in the University Pointe Shopping Center off of Route 157.

Chuck and Lisa Twesten and Bob and Sue Hollingsworth are two local entrepreneurial families that have teamed up to bring a national trend to the Edwardsville market by opening Twist, a self-serve frozen yogurt shop.

While TCBY has been selling soft-serve frozen yogurt for decades, the West Coast has seen a dramatic increase in frozen yogurt businesses popping up since 2005 – all of which have carved out a new niche for what they call “tart frozen yogurt.”

Tart frozen yogurt comes in low-fat or fat-free varieties as well as carrying numerous other non-fat or low-fat flavors.

Twist has taken this concept and offered their product in a self-serve atmosphere which kids and adults alike seem to have embraced because they can personalize their own tasty treat.

Customers who visit Twist pick up a serving cup at the beginning of the line and then proceed by the five self-serve, frozen yogurt dispensers. Each dispenser contains two flavors that can be twisted together or dispensed individually.

After filling the cup to a desired level with whatever combinations of flavors, customers move to a topping bar where they then choose from a wide selection of toppings. Fruit, cereal, syrups and candy are just a few of the choices. After helping themselves to the topping bar, customers proceed to the register where their concoction is weighed and they pay by the ounce.

“You can have it your way,” Chuck said about the self-serve concept.

Full Article on The Edwardsville Intelligencer by Julia Biggs